June 28th, 2010 by matt
This year Kiss won the Gold Award (1 million plus) at the Sony Radio Academy Awards as well as the online portfolio winning the NMA Effectiveness Award in the Entertainment category. To find out more about our winning submission, download the official NMA PDF here.
The Clicked Approach
We know that creating a successful digital strategy is about building relationships with your customers to strengthen your brand and increase revenues.
As a result of our work with Kiss, revenues, profits, and audiences are all significantly up and Kiss now has the highest advertising yield across the Bauer network.
The TotalKiss.com network now delivers…
• more page views per person
• longer dwell time per person
• more visits per person
…than any of its main competitors in the London radio market.
How did we do it?
When we started working with Kiss 18 months ago we developed a strategy that would expand the brand’s relationship with their online audience by:
• Building a great portfolio of online properties
• Developing a market-leading media player
• Creating a top-rated iPhone app
• Creating a Facebook presence that tapped into all this content and enabled listeners to talk to the brand (and each other)
• Created and developed innovative co-promotions with brands like Impulse, the RAF, Blackberry and Coca-Cola
Ultimately, we opened a channel to a dynamic and engaged listener base to help grow the Kiss brand and business.
If you’re interested in finding out how we could help you reach your targets (and maybe win some awards along the way) why not get in touch
Posted in creative, news, technology, website |
April 22nd, 2010 by Charlie
This blog post is being submitted to the site via the wordpress for iPhone app.
In exchange for increased chances of spelling mistakes, due to fat thumbs, you get freedom to post on the move and the ability to geotag your blog posts.
And all this doesn’t cost a penny thanks to the friendly folks at Automattic.
Lovely.
Posted in mobile, technology, website |
June 9th, 2008 by Kevin
An interesting article from Economist.com
“Online advertising: New ad-targeting systems, which determine users’ interests by monitoring which websites they visit, are proving controversial”
Posted in advertising, website |
February 17th, 2008 by Kevin
Posted in technology, website |
January 10th, 2008 by mike
CSS Heaven is all about Fresh and innovative CSS / XHTML web designs submitted by web designers from around the world.
At CSS heaven we have one objective to provide you with a central resource to view a wide range of eye catching and innovative web designs plus inspire you to create new and exciting web designs.
http://www.cssheaven.com
Posted in Site design, design, resource, website |
January 10th, 2008 by mike
Yes an article on ‘web 2.0′ Lots of great advice and visuals hints that really are worth a quick look see. Screen grabs of design styles which are great to reference including flashes, gradient use, specular highlights.
http://www.webdesignfromscratch.com/current-style.cfm
http://www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm#simplicity
Posted in Site design, design, website |
January 10th, 2008 by mike
Tips on good practice when designing for the web. Talk about: precedence, navigation, build, typography, usability, clarity and lots more!
This site also has some good links out to similar articles and great site designs.
http://psdtuts.com/designing-tutorials/9-essential-principles-for-good-web-design/
Posted in Site design, design, usability, website |
January 10th, 2008 by Kevin
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.
http://www.aiga.org/
Posted in design, resource, website |