This year Kiss won the Gold Award (1 million plus) at the Sony Radio Academy Awards as well as the online portfolio winning the NMA Effectiveness Award in the Entertainment category. To find out more about our winning submission, download the official NMA PDF here.

The Clicked Approach
We know that creating a successful digital strategy is about building relationships with your customers to strengthen your brand and increase revenues.

As a result of our work with Kiss, revenues, profits, and audiences are all significantly up and Kiss now has the highest advertising yield across the Bauer network.

The TotalKiss.com network now delivers…
• more page views per person
• longer dwell time per person
• more visits per person
…than any of its main competitors in the London radio market.

How did we do it?
When we started working with Kiss 18 months ago we developed a strategy that would expand the brand’s relationship with their online audience by:
• Building a great portfolio of online properties
• Developing a market-leading media player
• Creating a top-rated iPhone app
• Creating a Facebook presence that tapped into all this content and enabled listeners to talk to the brand (and each other)
• Created and developed innovative co-promotions with brands like Impulse, the RAF, Blackberry and Coca-Cola

Ultimately, we opened a channel to a dynamic and engaged listener base to help grow the Kiss brand and business.

If you’re interested in finding out how we could help you reach your targets (and maybe win some awards along the way) why not get in touch

In exchange for increased chances of spelling mistakes, due to fat thumbs, you get freedom to post on the move and the ability to geotag your blog posts.

And all this doesn’t cost a penny thanks to the friendly folks at Automattic.

Lovely.

According to a new patent filed by Google we could soon see the images of billboards, posters and signs in Street View updated with fresh advertising content.

Pretty cool if you are running a cinema or a theatre, as Google are apparently talking about targeting the individual poster spots outside these sorts of venues, so they can be updated with posters for the latest film or play.

Slightly more sinister are the rumours that Google will actually sell this advertising space to bidders using its established auctioning models, so companies could bid to have their ads superimposed on the Street View images of Piccadilly Circus or Times Square, for example.

Second Life tried selling advertising space ‘in-world’. It never really took off. Google might have found a more profitable take on the concept.

FB has added a cool new feature which syncs your phonebook contacts with your Facebook ones. Pictures, web pages and phone numbers are all pulled from Facebook and added to the relevant contact in your phonebook.

Lovely feature, we hear you cry, but there is a flip-side. Bear this upgrade in mind next time you change your profile picture on Facebook to something mildly compromising – or ‘amusing’ – because the next time you phone your boss on his mobile that’s the image that will be popping up on his screen!

For those not in the know, Google describes its new wave technology as “an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.”

We’ve had a play and we’re pretty excited about the possibilities for this shiny new toy – for fun, for sharing ideas and work within the office, and even for talking to clients.

Google Wave is in beta at the moment, but it won’t be long before it goes mainstream and we all start riding the waves…

So to all fellow coders and  techies out there why not raise a steaming mug today to the boundary-pushing Japanese chemist who struck a blow for productivity from his Chicago based lab in 1903?

http://www.readwriteweb.com/archives/semantic_web_11_things_to_know.php

The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism
“I’ve just posted a video of a cut down version of my stump speech on my new book The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism, explaining why it’s often better to compete with pirates in the market place rather than fight them in the courts, and why we as a society need to reevaluate the ways we think about sharing information.”

“In The Future of Ideas, Lawrence Lessig explains how the Internet revolution has produced a counterrevolution of devastating power and effect. The explosion of innovation we have seen in the environment of the Internet was not conjured from some new, previously unimagined technological magic; instead, it came from an ideal as old as the nation. Creativity flourished there because the Internet protected an innovation commons. The Internet’s very design built a neutral platform upon which the widest range of creators could experiment. The legal architecture surrounding it protected this free space so that culture and information–the ideas of our era–could flow freely and inspire an unprecedented breadth of expression. But this structural design is changing–both legally and technically.”

Get it here

http://www.virtualhosting.com/blog/2007/scientific-web-design-23-actionable-lessons-from-eye-tracking-studies/

http://www.bbc.co.uk/iplayer/

http://dashboardspy.com/

This is the very best blog for digital marketing I have found so far. It has something for everyone – design, innovation, strategy – the works. From how ‘Greening Your Brand in a Web 2.0 World’ and ‘Who clicks on ads? And what might this mean?’ through to bleeding edge reports from top industry types on every topic of our industry – it is a great way to stay on to of what is going on.
Check out FutureLab here.

http://blog.wired.com/monkeybites/2007/10/google-cracks-o.html

http://www.techcrunch.com/2007/09/21/google-to-out-open-facebook-on-november-5/

http://uk.reuters.com/article/internetNews/idUKN3043165520071031

“The Semantic Web is an evolving extension of the World Wide Web in which web content can be expressed not only in natural language, but also in a format that can be read and used by software agents, thus permitting them to find, share and integrate information more easily.”

Links
http://en.wikipedia.org/wiki/Semantic_Web
http://www.w3.org/2001/sw/
http://www.semanticweb.org/