This year Kiss won the Gold Award (1 million plus) at the Sony Radio Academy Awards as well as the online portfolio winning the NMA Effectiveness Award in the Entertainment category. To find out more about our winning submission, download the official NMA PDF here.
The Clicked Approach We know that creating a successful digital strategy is about building relationships with your customers to strengthen your brand and increase revenues.
As a result of our work with Kiss, revenues, profits, and audiences are all significantly up and Kiss now has the highest advertising yield across the Bauer network.
The TotalKiss.com network now delivers…
• more page views per person
• longer dwell time per person
• more visits per person
…than any of its main competitors in the London radio market.
How did we do it?
When we started working with Kiss 18 months ago we developed a strategy that would expand the brand’s relationship with their online audience by:
• Building a great portfolio of online properties
• Developing a market-leading media player
• Creating a top-rated iPhone app
• Creating a Facebook presence that tapped into all this content and enabled listeners to talk to the brand (and each other)
• Created and developed innovative co-promotions with brands like Impulse, the RAF, Blackberry and Coca-Cola
Ultimately, we opened a channel to a dynamic and engaged listener base to help grow the Kiss brand and business.
If you’re interested in finding out how we could help you reach your targets (and maybe win some awards along the way) why not get in touch
This blog post is being submitted to the site via the wordpress for iPhone app.
In exchange for increased chances of spelling mistakes, due to fat thumbs, you get freedom to post on the move and the ability to geotag your blog posts.
And all this doesn’t cost a penny thanks to the friendly folks at Automattic.
Sitting somewhere between Second Life and the real world (which we still visit on occasion, as we move between our work computers and our home laptops) is Google’s new idea for advertising on Street View.
According to a new patent filed by Google we could soon see the images of billboards, posters and signs in Street View updated with fresh advertising content.
Pretty cool if you are running a cinema or a theatre, as Google are apparently talking about targeting the individual poster spots outside these sorts of venues, so they can be updated with posters for the latest film or play.
Slightly more sinister are the rumours that Google will actually sell this advertising space to bidders using its established auctioning models, so companies could bid to have their ads superimposed on the Street View images of Piccadilly Circus or Times Square, for example.
Second Life tried selling advertising space ‘in-world’. It never really took off. Google might have found a more profitable take on the concept.
All you iPhone users out there can upgrade the Facebook application on your phones to the latest version (don’t worry, it’s free).
FB has added a cool new feature which syncs your phonebook contacts with your Facebook ones. Pictures, web pages and phone numbers are all pulled from Facebook and added to the relevant contact in your phonebook.
Lovely feature, we hear you cry, but there is a flip-side. Bear this upgrade in mind next time you change your profile picture on Facebook to something mildly compromising – or ‘amusing’ – because the next time you phone your boss on his mobile that’s the image that will be popping up on his screen!
Pretty exciting times – our first invitations to the preview version of Google Wave have arrived!
For those not in the know, Google describes its new wave technology as “an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.”
We’ve had a play and we’re pretty excited about the possibilities for this shiny new toy – for fun, for sharing ideas and work within the office, and even for talking to clients.
Google Wave is in beta at the moment, but it won’t be long before it goes mainstream and we all start riding the waves…
According to the good folk at Wired magzine, today marks the 106th anniversary of the birth of instant coffee – without which magic powder much of the coding at Clicked could not be completed!
So to all fellow coders and techies out there why not raise a steaming mug today to the boundary-pushing Japanese chemist who struck a blow for productivity from his Chicago based lab in 1903?
Sitting somewhere between 