“Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”
EU cracks down on fake blogger astroturfing
December 3rd, 2007 by emilyvarnsWebsite and email footers law
November 27th, 2007 by KevinCompanies in the UK must include certain regulatory information on their websites and in their email footers before 1st January 2007 or they will breach the Companies Act and risk a fine. Although this law came into action at the beginning of the year some companies are still to implement it.
http://www.out-law.com/page-7594
http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=7328