Clicked Blog » news http://blog.clickedcreative.com An intelligent approach to digital creative Tue, 29 Jun 2010 12:10:23 +0000 en hourly 1 http://wordpress.org/?v=3.0 And the award goes to…Clicked! http://blog.clickedcreative.com/2010/06/28/and-the-award-goes-to-clicked/ http://blog.clickedcreative.com/2010/06/28/and-the-award-goes-to-clicked/#comments Mon, 28 Jun 2010 14:47:32 +0000 matt http://blog.clickedcreative.com/?p=136 Award winning body of work for Kiss

This year Kiss won the Gold Award (1 million plus) at the Sony Radio Academy Awards as well as the online portfolio winning the NMA Effectiveness Award in the Entertainment category. To find out more about our winning submission, download the official NMA PDF here.

The Clicked Approach
We know that creating a successful digital strategy is about building relationships with your customers to strengthen your brand and increase revenues.

As a result of our work with Kiss, revenues, profits, and audiences are all significantly up and Kiss now has the highest advertising yield across the Bauer network.

The TotalKiss.com network now delivers…
• more page views per person
• longer dwell time per person
• more visits per person
…than any of its main competitors in the London radio market.

How did we do it?
When we started working with Kiss 18 months ago we developed a strategy that would expand the brand’s relationship with their online audience by:
• Building a great portfolio of online properties
• Developing a market-leading media player
• Creating a top-rated iPhone app
• Creating a Facebook presence that tapped into all this content and enabled listeners to talk to the brand (and each other)
• Created and developed innovative co-promotions with brands like Impulse, the RAF, Blackberry and Coca-Cola

Ultimately, we opened a channel to a dynamic and engaged listener base to help grow the Kiss brand and business.

If you’re interested in finding out how we could help you reach your targets (and maybe win some awards along the way) why not get in touch

]]> http://blog.clickedcreative.com/2010/06/28/and-the-award-goes-to-clicked/feed/ 0 iPhone and Facebook – a picture of cooperation http://blog.clickedcreative.com/2010/01/07/iphone-and-facebook-a-picture-of-cooperation/ http://blog.clickedcreative.com/2010/01/07/iphone-and-facebook-a-picture-of-cooperation/#comments Thu, 07 Jan 2010 10:13:18 +0000 Charlie http://blog.clickedcreative.com/?p=105 All you iPhone users out there can upgrade the Facebook application on your phones to the latest version (don’t worry, it’s free).

FB has added a cool new feature which syncs your phonebook contacts with your Facebook ones. Pictures, web pages and phone numbers are all pulled from Facebook and added to the relevant contact in your phonebook.

Lovely feature, we hear you cry, but there is a flip-side. Bear this upgrade in mind next time you change your profile picture on Facebook to something mildly compromising – or ‘amusing’ – because the next time you phone your boss on his mobile that’s the image that will be popping up on his screen!

]]> http://blog.clickedcreative.com/2010/01/07/iphone-and-facebook-a-picture-of-cooperation/feed/ 0 E-Consultancy Masterclass 2009 http://blog.clickedcreative.com/2009/11/19/e-consultancy-masterclass-2009/ http://blog.clickedcreative.com/2009/11/19/e-consultancy-masterclass-2009/#comments Thu, 19 Nov 2009 14:10:09 +0000 matt http://blog.clickedcreative.com/?p=89 E-Consultancy logoWe’ve just attended the E-Consultancy Masterclass for 2009 where the focus of the event was on acquiring, converting and retaining customers online. It’s a great event to find out what people are up to, and there were some excellent presentations from some of the biggest brands online, including Dell, BSkyB and The Carphone Warehouse.

It was reassuring to know that we are already offering our clients the right advice on growing their customers’ value as well as optimising the success of their online marketing activities. We did however pick up some great tips, techniques and recommendations on making an online campaign or website work even harder.

The best presentation award has to go to Andy (who recently did a presentation for Ted.com) and James from Green Thing, who introduced themselves with a slide of Woody Harrelson and Tom Hanks. You figure out which one is meant to be which…
Andy HobsbawmJames Alexander

]]> http://blog.clickedcreative.com/2009/11/19/e-consultancy-masterclass-2009/feed/ 0 Tweets, Lists… Twists? Probably Not http://blog.clickedcreative.com/2009/11/17/tweets-lists-twists-probably-not/ http://blog.clickedcreative.com/2009/11/17/tweets-lists-twists-probably-not/#comments Tue, 17 Nov 2009 18:15:46 +0000 Charlie http://blog.clickedcreative.com/?p=84 fail-whaleSo Twitter have introduced a function previously in private beta into the mainstream. You can now organise your tweets into ‘lists’ based on who they’re from, what they’re about and so on.

It’s actually pretty useful if you’re a regular on Twitter, particularly if you’re following a diverse range of twitter-folk.

Happily Mashable have put together a top-ten guide to the new Twitter lists, so get inspired and start listing!

PS – Twitter’s fail-whale is my favourite tech animal at the moment (sorry Tux), so that’s why he’s the image for this article – we’re not implying that the new lists will cause Twitter to crash any more than usual!

]]> http://blog.clickedcreative.com/2009/11/17/tweets-lists-twists-probably-not/feed/ 0 The Independent’s Inside Story: How adland sells http://blog.clickedcreative.com/2008/02/11/the-independents-inside-story-how-adland-sells/ http://blog.clickedcreative.com/2008/02/11/the-independents-inside-story-how-adland-sells/#comments Mon, 11 Feb 2008 12:57:07 +0000 matt http://blog.clickedcreative.com/2008/02/11/the-independents-inside-story-how-adland-sells/ They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article

]]> http://blog.clickedcreative.com/2008/02/11/the-independents-inside-story-how-adland-sells/feed/ 0 Widgets….the new banners? http://blog.clickedcreative.com/2007/12/20/widgetsthe-new-banners/ http://blog.clickedcreative.com/2007/12/20/widgetsthe-new-banners/#comments Thu, 20 Dec 2007 12:17:59 +0000 matt http://blog.clickedcreative.com/2007/12/20/widgetsthe-new-banners/ Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275

]]> http://blog.clickedcreative.com/2007/12/20/widgetsthe-new-banners/feed/ 0 The problems facing agencies and how they’ll be tackled http://blog.clickedcreative.com/2007/12/18/the-problems-facing-agencies-and-how-theyll-be-tackled/ http://blog.clickedcreative.com/2007/12/18/the-problems-facing-agencies-and-how-theyll-be-tackled/#comments Tue, 18 Dec 2007 10:02:27 +0000 matt http://blog.clickedcreative.com/2007/12/18/the-problems-facing-agencies-and-how-theyll-be-tackled/ Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.

http://www.imediaconnection.com/content/17746.asp

]]> http://blog.clickedcreative.com/2007/12/18/the-problems-facing-agencies-and-how-theyll-be-tackled/feed/ 0 Digital Innovations http://blog.clickedcreative.com/2007/12/11/digital-innovations/ http://blog.clickedcreative.com/2007/12/11/digital-innovations/#comments Tue, 11 Dec 2007 12:58:05 +0000 Kevin http://blog.clickedcreative.com/2007/12/11/digital-innovations/ “Stay on top of the latest and greatest trends in digital marketing with news, information and opinions on everything, from advergaming and online communities to mobile and interactive TV.”
http://innovation.ogilvy.com/

]]> http://blog.clickedcreative.com/2007/12/11/digital-innovations/feed/ 0 EU cracks down on fake blogger astroturfing http://blog.clickedcreative.com/2007/12/03/eu-cracks-down-on-fake-blogger-astroturfing/ http://blog.clickedcreative.com/2007/12/03/eu-cracks-down-on-fake-blogger-astroturfing/#comments Mon, 03 Dec 2007 11:35:18 +0000 emilyvarns http://blog.clickedcreative.com/2007/12/03/eu-cracks-down-on-fake-blogger-astroturfing/ “Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”

http://www.theregister.co.uk/2007/11/03/eu_flogging_ban/

]]> http://blog.clickedcreative.com/2007/12/03/eu-cracks-down-on-fake-blogger-astroturfing/feed/ 0 Google Cracks Open The World Of Social Networks http://blog.clickedcreative.com/2007/12/03/google-cracks-open-the-world-of-social-networks/ http://blog.clickedcreative.com/2007/12/03/google-cracks-open-the-world-of-social-networks/#comments Mon, 03 Dec 2007 11:15:53 +0000 emilyvarns http://blog.clickedcreative.com/2007/12/03/google-cracks-open-the-world-of-social-networks/ Google is making waves in the social networking pond this morning with an as-yet-unofficial announcement about a new site-independent API, OpenSocial, that aims to make it easier to connect your profile and friends across social networks.

http://blog.wired.com/monkeybites/2007/10/google-cracks-o.html

http://www.techcrunch.com/2007/09/21/google-to-out-open-facebook-on-november-5/

http://uk.reuters.com/article/internetNews/idUKN3043165520071031

]]> http://blog.clickedcreative.com/2007/12/03/google-cracks-open-the-world-of-social-networks/feed/ 1 Website and email footers law http://blog.clickedcreative.com/2007/11/27/website-and-email-footers-law/ http://blog.clickedcreative.com/2007/11/27/website-and-email-footers-law/#comments Tue, 27 Nov 2007 17:26:38 +0000 Kevin http://blog.clickedcreative.com/2007/11/27/website-and-email-footers-law/ Companies in the UK must include certain regulatory information on their websites and in their email footers before 1st January 2007 or they will breach the Companies Act and risk a fine. Although this law came into action at the beginning of the year some companies are still to implement it.

http://www.out-law.com/page-7594

http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=7328

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