February 11th, 2008

The Independent’s Inside Story: How adland sells

They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article

December 20th, 2007

Widgets….the new banners?

Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275

December 18th, 2007

The problems facing agencies and how they’ll be tackled

Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.
http://www.imediaconnection.com/content/17746.asp

December 11th, 2007

Digital Innovations

“Stay on top of the latest and greatest trends in digital marketing with news, information and opinions on everything, from advergaming and online communities to mobile and interactive TV.”
http://innovation.ogilvy.com/

December 3rd, 2007

EU cracks down on fake blogger astroturfing

“Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”

http://www.theregister.co.uk/2007/11/03/eu_flogging_ban/

December 3rd, 2007

Google Cracks Open The World Of Social Networks

Google is making waves in the social networking pond this morning with an as-yet-unofficial announcement about a new site-independent API, OpenSocial, that aims to make it easier to connect your profile and friends across social networks.

http://blog.wired.com/monkeybites/2007/10/google-cracks-o.html

http://www.techcrunch.com/2007/09/21/google-to-out-open-facebook-on-november-5/

http://uk.reuters.com/article/internetNews/idUKN3043165520071031

November 27th, 2007

Website and email footers law

Companies in the UK must include certain regulatory information on their websites and in their email footers before 1st January 2007 or they will breach the Companies Act and risk a fine. Although this law came into action at the beginning of the year some companies are still to implement it.

http://www.out-law.com/page-7594

http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=7328