The Independent’s Inside Story: How adland sells
They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article
They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article
Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275
Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.
http://www.imediaconnection.com/content/17746.asp
“Stay on top of the latest and greatest trends in digital marketing with news, information and opinions on everything, from advergaming and online communities to mobile and interactive TV.”
http://innovation.ogilvy.com/
“Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”
Google is making waves in the social networking pond this morning with an as-yet-unofficial announcement about a new site-independent API, OpenSocial, that aims to make it easier to connect your profile and friends across social networks.
http://blog.wired.com/monkeybites/2007/10/google-cracks-o.html
http://www.techcrunch.com/2007/09/21/google-to-out-open-facebook-on-november-5/
http://uk.reuters.com/article/internetNews/idUKN3043165520071031
Companies in the UK must include certain regulatory information on their websites and in their email footers before 1st January 2007 or they will breach the Companies Act and risk a fine. Although this law came into action at the beginning of the year some companies are still to implement it.
http://www.out-law.com/page-7594
http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=7328