Clicked Blog » marketing

1.5nd Life

Charlie — Tue, 12 Jan 2010 11:26:56 +0000

Sitting somewhere between Second Life and the real world (which we still visit on occasion, as we move between our work computers and our home laptops) is Google’s new idea for advertising on Street View.

According to a new patent filed by Google we could soon see the images of billboards, posters and signs in Street View updated with fresh advertising content.

Pretty cool if you are running a cinema or a theatre, as Google are apparently talking about targeting the individual poster spots outside these sorts of venues, so they can be updated with posters for the latest film or play.

Slightly more sinister are the rumours that Google will actually sell this advertising space to bidders using its established auctioning models, so companies could bid to have their ads superimposed on the Street View images of Piccadilly Circus or Times Square, for example.

Second Life tried selling advertising space ‘in-world’. It never really took off. Google might have found a more profitable take on the concept.

E-Consultancy Masterclass 2009

matt — Thu, 19 Nov 2009 14:10:09 +0000

We’ve just attended the E-Consultancy Masterclass for 2009 where the focus of the event was on acquiring, converting and retaining customers online. It’s a great event to find out what people are up to, and there were some excellent presentations from some of the biggest brands online, including Dell, BSkyB and The Carphone Warehouse.

It was reassuring to know that we are already offering our clients the right advice on growing their customers’ value as well as optimising the success of their online marketing activities. We did however pick up some great tips, techniques and recommendations on making an online campaign or website work even harder.

The best presentation award has to go to Andy (who recently did a presentation for Ted.com) and James from Green Thing, who introduced themselves with a slide of Woody Harrelson and Tom Hanks. You figure out which one is meant to be which…

The Independent’s Inside Story: How adland sells

matt — Mon, 11 Feb 2008 12:57:07 +0000

They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article

The Mac user mindset

matt — Mon, 21 Jan 2008 16:23:22 +0000

It’s no secret that Apple products have a whiff of elitism about them. Their computers have been favored by a minority that emphasize unquantifiable features like design and workflow, and they cost more than many others on the market….READ MORE

Make your brand facebook friendly

matt — Tue, 15 Jan 2008 10:12:36 +0000

Could this man have the solution as to how brands can infiltrate the social networking market?

A very interesting article indeed.

http://www.imediaconnection.com/content/17959.asp

99 Headline Techniques Revealed

Kevin — Mon, 07 Jan 2008 11:38:11 +0000

“When you’re trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should carefully consider their headlines before publishing, to be certain that the headline they use is one that makes the best first impression on the reader. Here are 99 proven headline techniques that any writer can add to their arsenal.”

http://www.chrisbloczynski.com/99-headline-techniques-revealed/

Widgets….the new banners?

matt — Thu, 20 Dec 2007 12:17:59 +0000

Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275

The problems facing agencies and how they’ll be tackled

matt — Tue, 18 Dec 2007 10:02:27 +0000

Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.

http://www.imediaconnection.com/content/17746.asp

Digital Innovations

Kevin — Tue, 11 Dec 2007 12:58:05 +0000

“Stay on top of the latest and greatest trends in digital marketing with news, information and opinions on everything, from advergaming and online communities to mobile and interactive TV.”
http://innovation.ogilvy.com/

The Dashboard Spy

Kevin — Tue, 11 Dec 2007 12:55:28 +0000

“Faced with a lack of resources in the areas of dashboard design and best practices, The Dashboard Spy set out a few years ago to collect examples of the budding new business intelligence technology known as the Digital Dashboard. After asking his many fellow UI designers, information architects, project managers, IT experts and business users for example screenshots, he decided to post the examples on the web. Well, that started a site that has since grown to be the largest collection of BI interfaces available.”

http://dashboardspy.com/

FutureLab: a seriously useful blog

matt — Wed, 05 Dec 2007 12:35:59 +0000

This is the very best blog for digital marketing I have found so far. It has something for everyone – design, innovation, strategy – the works. From how ‘Greening Your Brand in a Web 2.0 World’ and ‘Who clicks on ads? And what might this mean?’ through to bleeding edge reports from top industry types on every topic of our industry – it is a great way to stay on to of what is going on.
Check out FutureLab here.

Mobile marketing

emilyvarns — Mon, 03 Dec 2007 11:59:19 +0000

Here’s a list of sites for your viewing pleasure

http://mobilemarketingmagazine.co.uk/

http://www.moconews.net/

http://www.mobile-ent.biz/

http://www.chinwag.com/blogs/mobile

EU cracks down on fake blogger astroturfing

emilyvarns — Mon, 03 Dec 2007 11:35:18 +0000

“Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”

http://www.theregister.co.uk/2007/11/03/eu_flogging_ban/