January 12th, 2010 by Charlie
Sitting somewhere between Second Life and the real world (which we still visit on occasion, as we move between our work computers and our home laptops) is Google’s new idea for advertising on Street View.
According to a new patent filed by Google we could soon see the images of billboards, posters and signs in Street View updated with fresh advertising content.
Pretty cool if you are running a cinema or a theatre, as Google are apparently talking about targeting the individual poster spots outside these sorts of venues, so they can be updated with posters for the latest film or play.
Slightly more sinister are the rumours that Google will actually sell this advertising space to bidders using its established auctioning models, so companies could bid to have their ads superimposed on the Street View images of Piccadilly Circus or Times Square, for example.
Second Life tried selling advertising space ‘in-world’. It never really took off. Google might have found a more profitable take on the concept.
Posted in advertising, marketing, technology |
November 19th, 2009 by matt
We’ve just attended the E-Consultancy Masterclass for 2009 where the focus of the event was on acquiring, converting and retaining customers online. It’s a great event to find out what people are up to, and there were some excellent presentations from some of the biggest brands online, including Dell, BSkyB and The Carphone Warehouse.
It was reassuring to know that we are already offering our clients the right advice on growing their customers’ value as well as optimising the success of their online marketing activities. We did however pick up some great tips, techniques and recommendations on making an online campaign or website work even harder.
The best presentation award has to go to Andy (who recently did a presentation for Ted.com) and James from Green Thing, who introduced themselves with a slide of Woody Harrelson and Tom Hanks. You figure out which one is meant to be which…
Posted in marketing, news |
February 11th, 2008 by matt
They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article
Posted in advertising, marketing, news, resource |
January 21st, 2008 by matt
It’s no secret that Apple products have a whiff of elitism about them. Their computers have been favored by a minority that emphasize unquantifiable features like design and workflow, and they cost more than many others on the market….READ MORE
Posted in marketing |
January 15th, 2008 by matt
Could this man have the solution as to how brands can infiltrate the social networking market?
A very interesting article indeed.
http://www.imediaconnection.com/content/17959.asp
Posted in advertising, marketing, resource |
January 7th, 2008 by Kevin
“When you’re trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should carefully consider their headlines before publishing, to be certain that the headline they use is one that makes the best first impression on the reader. Here are 99 proven headline techniques that any writer can add to their arsenal.”
http://www.chrisbloczynski.com/99-headline-techniques-revealed/
Posted in advertising, marketing, resource |
December 20th, 2007 by matt
Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275
Posted in advertising, marketing, news, social, technology |
December 18th, 2007 by matt
Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.
http://www.imediaconnection.com/content/17746.asp
Posted in advertising, marketing, news |