They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article

It’s no secret that Apple products have a whiff of elitism about them. Their computers have been favored by a minority that emphasize unquantifiable features like design and workflow, and they cost more than many others on the market….READ MORE

Could this man have the solution as to how brands can infiltrate the social networking market?

A very interesting article indeed.

http://www.imediaconnection.com/content/17959.asp

“When you’re trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should carefully consider their headlines before publishing, to be certain that the headline they use is one that makes the best first impression on the reader. Here are 99 proven headline techniques that any writer can add to their arsenal.”

http://www.chrisbloczynski.com/99-headline-techniques-revealed/

Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275

Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.
http://www.imediaconnection.com/content/17746.asp

“Stay on top of the latest and greatest trends in digital marketing with news, information and opinions on everything, from advergaming and online communities to mobile and interactive TV.”
http://innovation.ogilvy.com/

“Faced with a lack of resources in the areas of dashboard design and best practices, The Dashboard Spy set out a few years ago to collect examples of the budding new business intelligence technology known as the Digital Dashboard. After asking his many fellow UI designers, information architects, project managers, IT experts and business users for example screenshots, he decided to post the examples on the web. Well, that started a site that has since grown to be the largest collection of BI interfaces available.”

http://dashboardspy.com/

This is the very best blog for digital marketing I have found so far. It has something for everyone - design, innovation, strategy - the works. From how ‘Greening Your Brand in a Web 2.0 World’ and ‘Who clicks on ads? And what might this mean?’ through to bleeding edge reports from top industry types on every topic of our industry - it is a great way to stay on to of what is going on.
Check out FutureLab here.

Here’s a list of sites for your viewing pleasure

http://mobilemarketingmagazine.co.uk/

http://www.moconews.net/

http://www.mobile-ent.biz/

http://www.chinwag.com/blogs/mobile

“Under laws due to come into force at the beginning of next year, but likely to be delayed until April for the UK, companies posing as consumers on fake blogs, providing fake testimonies on consumer rating websites such as TripAdvisor, or writing fake book reviews on Amazon risk criminal or civil liability.”

http://www.theregister.co.uk/2007/11/03/eu_flogging_ban/