Clicked Blog » advertising

1.5nd Life

Charlie — Tue, 12 Jan 2010 11:26:56 +0000

Sitting somewhere between Second Life and the real world (which we still visit on occasion, as we move between our work computers and our home laptops) is Google’s new idea for advertising on Street View.

According to a new patent filed by Google we could soon see the images of billboards, posters and signs in Street View updated with fresh advertising content.

Pretty cool if you are running a cinema or a theatre, as Google are apparently talking about targeting the individual poster spots outside these sorts of venues, so they can be updated with posters for the latest film or play.

Slightly more sinister are the rumours that Google will actually sell this advertising space to bidders using its established auctioning models, so companies could bid to have their ads superimposed on the Street View images of Piccadilly Circus or Times Square, for example.

Second Life tried selling advertising space ‘in-world’. It never really took off. Google might have found a more profitable take on the concept.

Watching while you surf

Kevin — Mon, 09 Jun 2008 09:28:54 +0000

An interesting article from Economist.com

“Online advertising: New ad-targeting systems, which determine users’ interests by monitoring which websites they visit, are proving controversial”

ADRail

Kevin — Fri, 21 Mar 2008 14:40:42 +0000

http://www.adrail.com/

The Independent’s Inside Story: How adland sells

matt — Mon, 11 Feb 2008 12:57:07 +0000

They are paid to sell others’ brands, but how do ad agencies sell themselves?
Click here to read the article

The philosophy behind Apple design…

matt — Tue, 15 Jan 2008 13:14:53 +0000

Everyone knows that Jonathan Ive revolutionised Apple with his design of the iMac a decade ago. What many people don’t know is that Ive’s design philosophy is heavily influenced by visionary designer Dieter Rams for Braun.

Click HERE to read article

Make your brand facebook friendly

matt — Tue, 15 Jan 2008 10:12:36 +0000

Could this man have the solution as to how brands can infiltrate the social networking market?

A very interesting article indeed.

http://www.imediaconnection.com/content/17959.asp

99 Headline Techniques Revealed

Kevin — Mon, 07 Jan 2008 11:38:11 +0000

“When you’re trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should carefully consider their headlines before publishing, to be certain that the headline they use is one that makes the best first impression on the reader. Here are 99 proven headline techniques that any writer can add to their arsenal.”

http://www.chrisbloczynski.com/99-headline-techniques-revealed/

Widgets….the new banners?

matt — Thu, 20 Dec 2007 12:17:59 +0000

Widgets Catch Fire With Advertisers
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their…Read more
http://innovation.ogilvy.com/broadband/articles/full/14275

A clever business card…

matt — Tue, 18 Dec 2007 10:40:35 +0000

The problems facing agencies and how they’ll be tackled

matt — Tue, 18 Dec 2007 10:02:27 +0000

Here’s a worthwhile blog called iMedia Connection. It’s got lots of industry news including an article onwhat challenges agencies face in the near future, and what an agency model might look like in 5 years time.

http://www.imediaconnection.com/content/17746.asp

Wishful Thinking

matt — Tue, 11 Dec 2007 17:53:34 +0000

This is a blog written by a guy who helps professionals in the creative sector maximise their creative time by more effectively managing other important tasks encountered in the work day. It’s a really great, easily accessible site with a 32 page downloadable guide that takes no time to read. What’s also a real bonus is that the guy writing works in the UK, so nothing’s lost in translation like it sometimes can be in an American article.
Visit Wishful Thinking.

FutureLab: a seriously useful blog

matt — Wed, 05 Dec 2007 12:35:59 +0000

This is the very best blog for digital marketing I have found so far. It has something for everyone – design, innovation, strategy – the works. From how ‘Greening Your Brand in a Web 2.0 World’ and ‘Who clicks on ads? And what might this mean?’ through to bleeding edge reports from top industry types on every topic of our industry – it is a great way to stay on to of what is going on.
Check out FutureLab here.

Mike’s design and illustration resources

matt — Tue, 04 Dec 2007 16:21:21 +0000

Guys want to be him, and girls want to be with him…yes indeed – it’s Michael Dowell’s secret design resources!

Ever wondered what sites make Mike’s little black book of design? Well ladies and gents – all has been revealed. In an exclusive interview from his palatial offices in W6, Mr Michael Dowell has chosen to share his inspirations with us all at the Clicked Creative blog.

German design goodness (and Mike’s favourite) : http://www.iconwerk.de/
Good world advertising: http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/
http://www.checklandkindleysides.com/
http://www.smashingmagazine.com/2007/08/21/creativity-spark-from-masters-of-graphic-design/
It’s shiny…it’s binary…it’s Shiny Binary! http://www.shinybinary.com/
http://www.siscottstudio.com/
http://brandnu.co.uk/index.php?showcase&ref_id=80&id_hl_obr=&id_detail_obr=288&skip=
http://dache.ch/index.php/portfolio/Logo/social_generation
Need a boost? A style boost that is…http://styleboost.com/
http://www.refreshlinks.org.uk/
http://www.mateuniverse.com/
We like that – it’s nice. http://www.itsnicethat.com/
Some Tools Links
Who’s tha font? We’re da font! http://www.dafont.com/
Consider yourself tutorialized http://www.tutorialized.com/
Looking for a royal texture? http://www.textureking.com/
Does what it says on the tin http://webdesignerstoolkit.com/
Tutorials http://psdtuts.com/
http://www.misprintedtype.com/v3/
http://vectormagic.stanford.edu/

WWF Clever advertising

matt — Mon, 03 Dec 2007 15:34:01 +0000